Compucall Web marketing

As I mentioned in the beginning, this SEO blog was created during a competition we had at “Compucall Web Marketing” where I work.  All the SEO, SEM and web analytics I write about are things we practice daily as we try to do our job well. Part of those efforts will be put into creating a Compucall Blog (CompuBlog) that will be written by the Compucall staff (CompuStaff) including myself.

The main goal of the Compublog is to include as much web marketing information as possible. Some will write about SEO, others will write about Web2.0, web analytics and also about news in the web marketing field, a subject I don’t write enough about (yet…)

Right now both the blog and the site are beig given a very nice and deserving face lift, and once the blog is up in the next two or three days  I will let you know. I will also keep you updated on the latest CompuBlog posts - especially those written by me . For now, you can go to the Compucall site and play the SEO game that’s there. Try to spot the white and black hat SEO techniques.

How My Blog Got a Page Rank 5

Ok, as almost everyone I know already heard, (I made sure to tell them every 5 min or so…) a few days ago, my less then 3 months old blog got page rank 5 from Google.

I know page rank is overated and I certainly don’t think that page rank is the ultimate criteria for a site’s quality, but there are a few good things that come with page rank so I decided to try and list why I think I got such a high page rank fron Google.

Relevancy

When I first started this SEO Blog it was as part of the clifinar competition I wrote here about. At that time there were no Clifinar related search results. Now, after Google indexed some 36,100 results on this word it decided my blog is very relevant to the term:

My SEO blog is called the Clifinar SEO blog, and if you look at my tag cloud you can see that it’s still one of the most used word in my posts (I didn’t get around to change it yet, and maybe it’s good).

Also, at some point during the competition I received a few inbound links that were all using the word Clifinar in the anchor text.

My blog is also constantly updated, if not with new posts or pages then by small edits to the content, fixing typing errors or new features I try to add - like my SEO Polls.

My New SEO polls

Hi,
I’m writing this short post to let you know that I have just started running a series of short polls to find out more about what pople that read SEO blogs are interested in.
It will start with learning how long you’ve been into SEO and then writing more on those subjects that interest you.

You can find the first poll up on the wright side of the blog.
I will keep you updated as the polls change.

Long tail keywords and website optimization

The long tail graph

I was wondering what to write about this week and while going over the blog’s stats I found that a few visitors came to my blog using SEO terms I didn’t activley optimize for. I might have written about those subjects but I certainly didn’t expect to get traffic from searches on those terms.

For example, I wrote a post about social media bookmarking but then I was actually optimizing my posts for the term “Clifinar”. 

Currently, there are about 9,270,000 search results for social media bookmarking in Google and my blog comes up second (right after wikipedia).

Off page optimization

As part of our daily SEO work for our clients we usually focus around what is called the “on page” optimization. Meaning the keyword density, outgoing links, meta tags, image alt tags and other factors that can influence the site’s indexing. There are, however, quite a few other factors that can influence the SEO efforts as well, and those are part of the “off page” optimization.

When we use the term Off Page optimization we usually mean the inbound links that point to our site, their text, strength and so on. But there are other off page issues that we need to consider when optimizing a website/web page. These are the technical issues that rise from how the site is built, hosted and used.

The competition is over

The Clifinar competition officially ended thursday nighrt and the winner wasn’t me.
Despite not winning I have learned quite a few things about SEO and how search engines index information. I also got a confirmation regarding the strength and power of social media and web 2.0 sites. I was also surprised by the power of one site in particular which I will not disclose right now.
Another thing I found is that I actually like writing a blog about SEO and web marketing and I probably will keep on writing it.

My next post will be back on topic, right now I just wanted to let you know about the end of the Clifinar competition and that the Clifinar’s themselves are still running and so does this blog.

Web analytics

A large part of my work at Compucall Web Marketing has to do with web analytics. I wanted to write my own post on the subject, and I probably will. However, yesterday I received a link to a very good post on the subject of web analytics and more specifically Google analytics.

After reading the post I decided I will simply post a link here so you can go and read it straight from ther source. I strongly reccomend doing so.

The post is written by Avinash Kaushik in his blog. So if you want to learn more about Google analytics now is the time.

Clifinar competitors analysis

Clifinar rising (thanks to wagg66 for the image)

As you know, I am currently in the final stages of the clifinar competition. I have been writing about the clifinars and even learned a few things about the way the major search engines index information.

After the first 2 weeks of the clifinar competition the search results in Google are relatively stable and there are no major changes. So today I decided to use a few really nice free seo tools found at seomoz.org and analyze the top 4 results from the first page and the top 4 results on the 2nd page. Hopefully this will give me some more insights into the workings of Google.