Clifinar – Social media bookmarking
In the first clifinar I told you about, I wrote shortly on the subject of widgets. This time I decided to write on the Social media bookmarking clifinar.
I know, it sounds pretty silly, why would we need a clifinar about bookmarking? Especially since there’s nothing new about it. I mean social media bookmarking was hot two years ago not today.
That’s what I thought a few days ago: “online bookmarking is not relevant anymore” but I have to admit that I was wrong.
I always knew that social websites have power in the search engines but my clifinar competition observations proved to me just how much power they have. Admittedly, it’s not as strong as good content and it’s stronger on Yahoo and Live then it is on Google, but even so, why not use this power to gain traffic and positions from those search engines too. It doesn’t take too long either.
This clifinar was quite basic. It’s purpose was mostly to remind us of social bookmarking and go over the main websites that are used, sites like: stumbleupon, digg and reddit.
We also talked about the importance of a good, interesting title and description and on choosing the best relevant keywords. Overall, this clifinar was a nice recap of things we knew but didn’t use enough.
Bottom line, social bookmarking is fast and easy and still works so use it.
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Another social marketing strategy is to use social bookmarking sites to create backlinks to your site.
I have found 15 sites so far that Google will follow back to your site and return a backlink in Google results.
However, think about this: If Digg has 5 million users and the average number of posts, from the Digg top 100 to the user who no longer participates is 1 post per day, that is 5 million posts.
How can you possibly expect that Google will see your 1 link in Digg in 5 million others as a backlink to your site. In fact if you submit your site to Digg and no one else Diggs it, I have come to feel that is a negative indicator in Google’s eyes. The worst thing you can do is submit your Digg posts yourself and then get no Diggs.
One of my friends on Social Marketing Central wrote an article that went hot on the Internet. He got like 1500 visitors in a few days and 80 comments. The bad news is that he only got 18 Diggs. Now tell me this: Don’t you think that Google, that has access to the popularity of posts on Digg just like we do, would not see 1500 visitors and 18 Diggs a negative indicator of this blog and the blog post itself?
It takes 50+ Diggs for Google to see your backlink as valuable.
I can easily get 100 to 200 Diggs for any article I want in Digg in 2 days. I do that through my own strategies and participation.
So social bookmarking if done wrong can actually hurt you. Social marketing is about being social, so be social on social bookmarking sites, don’t just submit you own content and expect that this will bring you results.
Hi Chris, thanks for the informative comment.
Ofcourse that just posting a story is not enough and it is in many cases a waste of time. Actually, there are some very interesting ways to use social media to improve traffic and positions.
I do agree that to effectivly use social media you need to be social and be active. That is the main reason many people found web 2.0 dissapointing when it didn’t deliver the traffic they thought it should. Using social media right is time consuming but it can be very effective.
[...] example, I wrote a post about social media bookmarking but then I was actually optimizing my posts for the term [...]
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Hello Dana,I do agree with you always listening about one useful article is better than listening hundred useless articles.This article is extremely informative.
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Roselina