Keeping Track of the Web Marketing Process

Flow Chart

While most people that are interested in SEO do it to promote their own blog or website, there are a lot of companies like Compucall web marketing (the company I work for) that need to market quite a few websites for different clients.

This means that we have to keep track of the various marketing efforts we do for each client, keep all documentation in one place and be ready with the relevant reports quickly. Obviously, this is just a short overview of all that needs to be done when working on a site, and usually each person, exept the project manager, is involved with only a few aspects of the web marketing process.

Recently I have finished a C# .net programming course but because I don’t work as a programmer I need to do something so I won’t forget what I learned. So what I came up with was to try and build a simple program that will help with the overall management of the projects.

Ideally, the program should be similar to a step by step wizard that will not let you proceede with the next step untill you have copleted the previous one.

For example,  you shouldn’t be able to start a PPC campaign without first doing keywords research. And you shouldn’t start researching keywords before you do a competitors research and so on… So what I thought I would do is create a flow chart of the entire web marketing efforts from A to Z and try to turn that chart into a program.

I still don’t know exactly how this “experiment” will turn out but I’m sure that I will be more experienced both in programming and project management.

Writing a good blog post

Writing a good blog post

Last week the Compucall site and blog were up in their new and improved form and we all started to contribute to the company blog.

I had no idea how hard it is writing a good blog post on demand. Even if it is on a subject I know and like. For some people blogging comes easy, not for me. Most of the time I find it quite hard to write a good blog post on any subject while trying to make it interesting enough for others to read as well as trying to remember to make it SEO friendly. I’m not saying I can’t and sometimes it’s easy even for me. My post on getting a page rank 5 was easy and fun to write, but for the most part I find it takes me a while to get the post just right.

For this reason I have decided to always keep in mind a few basic rules for writing a good blog post:

Compucall Web marketing

As I mentioned in the beginning, this SEO blog was created during a competition we had at “Compucall Web Marketing” where I work.  All the SEO, SEM and web analytics I write about are things we practice daily as we try to do our job well. Part of those efforts will be put into creating a Compucall Blog (CompuBlog) that will be written by the Compucall staff (CompuStaff) including myself.

The main goal of the Compublog is to include as much web marketing information as possible. Some will write about SEO, others will write about Web2.0, web analytics and also about news in the web marketing field, a subject I don’t write enough about (yet…)

Right now both the blog and the site are beig given a very nice and deserving face lift, and once the blog is up in the next two or three days  I will let you know. I will also keep you updated on the latest CompuBlog posts – especially those written by me . For now, you can go to the Compucall site and play the SEO game that’s there. Try to spot the white and black hat SEO techniques.

My New SEO polls

Hi,
I’m writing this short post to let you know that I have just started running a series of short polls to find out more about what pople that read SEO blogs are interested in.
It will start with learning how long you’ve been into SEO and then writing more on those subjects that interest you.

You can find the first poll up on the wright side of the blog.
I will keep you updated as the polls change.

Off page optimization

As part of our daily SEO work for our clients we usually focus around what is called the “on page” optimization. Meaning the keyword density, outgoing links, meta tags, image alt tags and other factors that can influence the site’s indexing. There are, however, quite a few other factors that can influence the SEO efforts as well, and those are part of the “off page” optimization.

When we use the term Off Page optimization we usually mean the inbound links that point to our site, their text, strength and so on. But there are other off page issues that we need to consider when optimizing a website/web page. These are the technical issues that rise from how the site is built, hosted and used.

The competition is over

The Clifinar competition officially ended thursday nighrt and the winner wasn’t me.
Despite not winning I have learned quite a few things about SEO and how search engines index information. I also got a confirmation regarding the strength and power of social media and web 2.0 sites. I was also surprised by the power of one site in particular which I will not disclose right now.
Another thing I found is that I actually like writing a blog about SEO and web marketing and I probably will keep on writing it.

My next post will be back on topic, right now I just wanted to let you know about the end of the Clifinar competition and that the Clifinar’s themselves are still running and so does this blog.

Clifinar update

Clifinar competition here I come!

5 days into the Clifinar competition my blog is on the 3rd position in Google’s search results for Clifinar and there are currently about 570 Clifinar search results.

I’m impressed! Google really works fast and so does the Compucall team. Way to go guys!

Apart from the on going Cifinar competition updates, I will try to include in my future posts something from the Clifinars themselves that might be more relevant to anyone interested in SEO and not just in this competition.

Clifinar and Google

I did learn quite a few things in these early days of the Clifinar competition on how Google works. In one of my next posts I will also try to compare Google’s results with those of Yahoo and Live – If I have time, that is. It could be very interesting to see the difference in the way they index and position the Clifinar results.

Clifinar – an introduction

Today I will tell you all about the Clifinar, what a Clifinar is and why I have decided to share the Clifinar secret with the rest of the world.

Clifinar – a definition:

Clifinar is a made up word that is a combination of the words Clif (Clifton) and seminar. It means, in our company, a short 1 hour seminar given twice a week by our SEO Expert Clifton. Each Clifinar is about one aspect of the SEO, SEM practice.