Web Analytics and Social Media

Social Media analytics

A blog post I read today, talks about the ways to measure the ROI of social media investments. According to the post:

…we’re looking for evidence of impact on value creation. Not just the number of blog post responses, or the share-of-voice in the online world, but actual correlations to incremental customer acquisition, retention, and purchase behavior…
…we marketers don’t do ourselves any favors by trying to disconnect it from financial value just because it’s hard to make the links.

It’s true that social media is harder to put value on but it’s not impossible.
There are ways of tracking the value of social media in terms of “hard core” ROI and this is where web analytics comes into play.

Using Web analytics to measure social media ROI

Web analytics

A large part of my work at Compucall Web Marketing has to do with web analytics. I wanted to write my own post on the subject, and I probably will. However, yesterday I received a link to a very good post on the subject of web analytics and more specifically Google analytics.

After reading the post I decided I will simply post a link here so you can go and read it straight from ther source. I strongly reccomend doing so.

The post is written by Avinash Kaushik in his blog. So if you want to learn more about Google analytics now is the time.