Keeping Track of the Web Marketing Process
While most people that are interested in SEO do it to promote their own blog or website, there are a lot of companies like Compucall web marketing (the company I work for) that need to market quite a few websites for different clients.
This means that we have to keep track of the various marketing efforts we do for each client, keep all documentation in one place and be ready with the relevant reports quickly. Obviously, this is just a short overview of all that needs to be done when working on a site, and usually each person, exept the project manager, is involved with only a few aspects of the web marketing process.
Recently I have finished a C# .net programming course but because I don’t work as a programmer I need to do something so I won’t forget what I learned. So what I came up with was to try and build a simple program that will help with the overall management of the projects.
Ideally, the program should be similar to a step by step wizard that will not let you proceede with the next step untill you have copleted the previous one.
For example, you shouldn’t be able to start a PPC campaign without first doing keywords research. And you shouldn’t start researching keywords before you do a competitors research and so on… So what I thought I would do is create a flow chart of the entire web marketing efforts from A to Z and try to turn that chart into a program.
I still don’t know exactly how this “experiment” will turn out but I’m sure that I will be more experienced both in programming and project management.